The Jermyn Street The Art of Being British on Saturday September 4th was a fantastic success with thousands of people visiting Jermyn Street to experience our unique shopping, dining and heritage. The theme was to promote British style and craftsmanship and showcase to our visitors the ageless style and Britishness of the products we offer on Jermyn Street with many of our stores tracing their lineage back to the Eighteenth century.
The Crown Estate very kindly sponsored the event, The Jermyn Street Association, which I chair, co-ordinated the retailer and restaurants displays and the organization of the event with Westminster Council and Sister PR and Peachy Events developed the fashion shows and prompted the event to the London media.
The event was launched adjacent to the Beau Brummell statue at the entrance to The Piccadilly Arcade.
The Petrichor Restaurant Team from The Cavendish proudly served a free hog roast featuring British Pork from our award winning supplier in Essex Wicks Farm with the apple sauce made from Kent apples. The team served over 750 people in 4 hours. The Ritz Hotel served amazing fruit tea infusion cocktails in their impeccable style , with food displays from their Executive Chef John Williams and the Ritz Rolls Royce Phantom was on the street for people to sit in an admire. There was a fashion show featuring the beautiful clothing designed and created by Favourbrook, TM Lewin and other Retailers. Waterstones had story telling for the children and my own two sons thoroughly enjoyed playing on the cushions they scattered on the street outside the store for over an hour.
T M Lewin demonstrated how to tie a bow tie. I regret I still can?t do it, and how to iron a shirt.
There was live music from the Royal College of Music, a Jazz Band and a display of beautiful vintage cars Fortnum and Mason served afternoon tea on the street, The St James Hotel and Club and Dukes Hotel served superb Pimms and Martini cocktails served by their master bartenders. Fosters and Sons demonstrated the craft of shoe and belt making. Fosters still employ shoemakers and will craft you a bespoke handmade shoe made on Jermyn Street. Paxton's and Whitfield had a wonderful cheese display on the Street and most of the shops featured discount offers for the day and copious Champagne for customers in their stores.
It was a wonderful day and the culmination of months of planning and it was wonderful to see so many people enjoying the occasion and I am sure many of them will return to Jermyn Street for the shopping and excellent dining in our many restaurants in the months ahead. Next mission for The Jermyn Street Association is to finalize our Annual Christmas Lights and ensure they are in place in Mid November for everyone to enjoy as they visit the street to find unique hand crafted British gifts for their Christmas Shopping.