On Saturday 4 September from noon until 5pm The Art of Being British will be presented on Jermyn Street. The Crown Estate and the Jermyn Street Association will host a garden party celebrating English eccentricity whilst showcasing many of the specialist retailers and restaurants located in St James's.
Four unique men's and women's catwalk fashion shows will be produced accompanied by displays and demonstrations from many of the famous retailers in St James's, including those from the revered hat, shirt, suit and shoemaking fraternity. Exhibitors will include Fosters & Son, Church's, T M Lewin, Hawes & Curtis, Hilditch & Key and Favourbrook as well as the Dukes Hotel, Fortnum & Mason, Paxton and Whitfield and The Ritz all of whom will showcase their quality craftsmanship and signature services.
Cheese experts Paxton and Whitfield will engage shoppers with their exquisite British cheeses and their wide range of delicious accompaniments along with specialist foods and wines. Dukes Hotel will demonstrate how to mix the perfect Martini, whilst Berry Brothers and Rudd will be offering blind tasting with a chance to win a bottle of champagne. Davidoff cigar makers will show the art of hand rolling the perfect cigar. Meanwhile Fortnum & Mason will be hosting an al fresco tea party and will show the art of taking tea. A Jermyn Street professional valet and butler will be giving advice and sharing their knowledge on how to care for clothes and relate stories about the art of this profession in the 21st Century.
The Cavendish London hotel is also holding a free hog roast on Sept 4 to celebrate The Art of Being British party. You'll find The Cavendish at 81, Jermyn Street. The hotel uses Wicks Manor Farm in Maldon, Essex, for its pork, and in fact all food served at the hotel is British. Head chef at Petrichor, Nitin Padwal, is one of the most respected names in sustainability on the London restaurant scene. All food waste is turned to compost, marmalade is made from orange peel and cheese is hand-delivered by Paxton & Whitfield of Jermyn Street.
In keeping with the Jermyn Street environment visitors will see the Rolls Royce Phantom on loan from The Ritz whilst musicians from the Royal Academy of Music will perform a selection of popular British classical, jazz and theatre tunes live on the street. There will be a picnic area, church market, puppet show, hog roast and an area dedicated to the art of storytelling. Saturday shoppers will be tempted further in store with a unique selection of added value incentives only available on the day by the retailers of St James's.