I recently read a great article in The Daily Telegraph explaining a bit about the "ins and outs" of the best known travel review website in world: Tripadvisor.
Tripadvisor, together with online travel agents, have completely changed the way we plan our trips. When was the last time you actually went to a high street travel agent to arrange your holidays? I think I was 14 (a few years ago, believe me!), and, of course, my parents were paying for the holidays! Tripadvisor can be a brilliant tool for travellers that need to make their business or holiday arrangements, because you are able to read up to date, real-life comments from other travellers who have actually been there.
However, in real life, things are not so transparent. Anyone can write a review about any hotel in the world, without any kind of proof of actually having been there, which is slightly alarming, and would suggest that reviews should be taken with a pinch of salt. I think the best approach as a traveller is to read a few randomly picked reviews and see if there's any comment about the establishment that comes up frequently. If it comes up a few times, it's likely to be true, either for good or for bad, looking for patterns is the key.
At The Cavendish London we work really hard to make sure that those reviews continue showing our commitment, and happily, most of the times they do, for which we are deeply grateful. However, sometimes things do go wrong (part of being human, I guess!), and this is our chance to show that we really care. Have you had a bad / good experience with Tripadvisor? Do you actually use it? I would appreciate your experiences, so that we can all learn a little bit each day.